After forging my career in agency and in-house teams, I could tell you that I’ve worked with plenty of businesses like yours. But that’s not true. There are no businesses like yours. Your business is unique because of you and that’s why you deserve custom-made strategies that are tailored to where you want to go and exactly how you want your business to look.

That’s where I come in.

I’m a storyteller at heart and spent my formative years in dusty archives working on my history degree. After falling into social media management for my university women’s committee and a few internships here and there, I discovered the power of engaging narratives in connecting brands and their ideal customers.

Since then, I’ve worked with some incredible clients who are all doing their best to make the world a little bit better through their small businesses, crafting products and services with care and intention to leave a positive impact on their customers.

Looking for my “official” CV? Head on over to LinkedIn.

When I’m not working, I’m often found in my very fetching Dora The Explorer outfit (see delightful example above) while hugely embarrassing my family by geeking out over something historical. Either that or working on my novel that’s been about eight years in the making. I have an unhealthy love for all things cheesy, of both the edible and metaphorical varieties, and would never say no to a cup of tea with a custard cream (or five) on the side.

In case that wasn’t enough insight into who I am…


I met my husband when I was 16 on an online forum for a heavy metal band that we both liked. After nearly five years of 3500+ miles distance between us, I moved to the USA from London in 2014 and we got married 3 weeks later.


Despite being a lifelong dog person, I’ve found myself as a fur mum to two cats, Muffin and Toast. They’re sisters but about as opposite in looks & personality as you could get. Now I can’t imagine life without them.


I’m an ISFJ, a 1w9 on the Enneagram and a proud Hufflepuff (don’t give me that look!). I really like taking personality tests…and, let’s be honest, the odd Buzzfeed quiz.


My friends lovingly call me “the perpetual 90-year-old”. My brain stops working after about 8 p.m. and you can usually find me curled up on the sofa with a book or Downton Abbey re-runs most nights.

I’m a firm believer in giving back in ways that are meaningful and sustainable.

That’s why I donate a portion of my annual profit to causes that matter to me.

This year, I’m supporting Preemptive Love Coalition, a global organisation that provides emergency food, water and medical care to families in Iraq and Syria who live on the frontlines of conflict. PLC also empowers refugees in these areas with small business grants, coaching and resources to enable them to rebuild their lives, provide for their families long-term and thrive exactly where they are.

Do you love a bit of Insta-scrolling as much as I do?

I’ll see you over there!